If you’re just starting out on Instagram, posting photos can be pretty depressing. When all your excitement and hard work are met by nothing more than few likes from a handful of followers, it’s easy to get discouraged, even if you know the benefits of social media marketing, which are waiting if you can find success with your initiative.
Here are 10 ideas for increasing your followers and getting them to interact with your posts:
1. Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!
2. Be consistent. Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.
3. Tell a story. Use your image captions to tell an engaging story. Storytelling helps create an emotional connection to your brand or product, and including a captivating story is much more likely to get your image shared.
4. Use geotagging, especially if you’re a local business. When you geotag your photos, others who post photos in your region will see your images on the location’s page. This is a great way to catch the attention of local users.
5. Use the Mayfair filter. According to Track Maven’s Fortune 500 Instagram Report, it’s the single most effective filter for marketers. Post photos of things that are blue. Some research suggests these get 24% more likes than photos that are orange or red.
6. If you’ve been at a live event and have taken photos, tag well-known Instagrammers for increased visibility and sharing.
7. Network with Instagram influencers. Search for hashtags relevant to your business, and pinpoint users with high follower counts and engagement. Ask questions in the captions of your photos. This is a great way to increase engagement.
8. Build a community using a special hashtag. Create a challenge or campaign that your community can participate in, and give it a unique hashtag.
9. Share behind-the-scenes photos. Candid photos convey the personality behind your brand. Share images that show there are real people behind your logo.
10. Promote your Instagram account to your email subscribers. Periodically share an image in your newsletter and link it up to your Instagram account.
Remember that having a large number of followers is useless if you don’t take the time to really engage and interact. And in the end, converting followers to customers is the real goal!