Online marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, we need to stay up-to-date on the latest trends.
1. More video ads.
Video ads aren’t new, but they’ll be even more dominate in 2016. For one, Facebook and Bing have started offering video options to advertisers. More importantly, Google now includes video content in its search engine algorithm.
2. Mobile’s continued dominance over desktop.
Mobile usage will completely eclipse desktop usage in 2016. Mobile usage surged in 2015, thanks in part to Google’s decision to include a site’s mobile-friendliness in its search engine rankings. While desktop traffic won’t disappear entirely, Google is obviously anticipating that mobile traffic will dominate.
3. New optimization strategies.
In the past, most online marketing strategies have relied on search engine optimization (SEO) and pay-per-click (PPC) advertising. Now, digital assistants such as Siri and Cortana can be optimized to answer consumers’ questions. In 2016, more and more business owners will be looking to ensure their business details can be easily found via
4. The emergence of virtual reality.
Dozens of virtual reality devices are scheduled to launch in the next couple years. Some are built for specific applications like video games, while others are designed for more general use such as Oculus Rift, the highly anticipated virtual reality head-mounted display headset slated to launch within the first quarter of 2016. The popularity of Oculus Rift and other such VR devices will usher in an entirely new form of online advertising that connects popular social media platforms, video channels and even direct messaging.
5. The adoption of wearable technology.
Wearables will continue to gain momentum in 2016. The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016. Internationally, consumer uptake of wearables is expected to grow 35 percent per year between 2015 and 2019, which will have a large impact on marketing strategies. Because the devices' screens are so small web and app content should be shorter, favoring a “listicle” format over a traditional article format. Wearables also require online marketers to think about how to best provide “on-the-go” information, as well as create content that is easily searchable via voice commands.virtual assistant rather than simply listing the information on the web.
(weareama.com / entrepeneur.com)