There are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays.
1. Use Google My Business to optimize for local search
One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results.
2. Get listed on free websites
The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. To ensure great local SEO, the details of your listings on every website and online directory need to match up.
3. Publish Content and engage on social media
LinkedIn is an platform to connect with professionals, which is why it’s also a great place to share business-related content. LinkedIn’s blogging platform lets you demonstrate your expertise within your industry. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you.
On Facebook, Twitter, Instagram, Snapchat you can comment, like and engage with your potential customers in a not-sale related conversation.
Creating engaging and informative YouTube videos is one of the most efficient ways to sell your brand. If done right, your YouTube videos will entertain viewers enough to seek out your website.
4. Send Newsletters
An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter.
5. Do a Free Product Giveaway or Competition
A product giveaway or contest is an easy way to incentivize new viewers to check out and subscribe to your social media channels or website. Plus, handing out inexpensive branded products is a good way to spread your brand name. Word of mouth is alive and well and a little swag can go a long way.