Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix Report, nearly two thirds of the posts on social media use visual content, since it ignites viewers’ imagination and enables brands to provide a positive experience, and social media users are more likely to micro and visual content.
Here are 7 tips you can use to create powerful visual content and instantly connect with your audience.
Tip 1: Personalize your message
Identify your audience, their problems, and showcase the special features and capabilities offered by your product or service.
Tip 2: Be Useful
Listen to your customers from their FAQs, popular discussion topics and issues they care about. Social Media listening tools can provide great insight.
Tip 3: Show the end result achieved by your product or service
Tip 4: Show how easy it is to use your product or service
Tip 5: Humanize your content
Find out how your product or service impacts the lives of your customers. Create visual content to show how it fits into your customers’ life.
Tip 6: Craft a story
Identify the end goal you are trying achieve with your content, the ideas you want to inspire in a viewer’s mind and the actions you want them to take. Create a coherent visual content around them.
Tip 7: Leverage your existing content
Identify your written content that is popular with your customers and adapt it into multiple visual forms such as Infographics, slides or images