Following Google's logo redesign this week here are some tips on how to evolve your logo

Following Google's logo redesign this week here are some tips on how to evolve your logo

Redesigning a logo is no easy task and even some of the most famous of brands have got it wrong in the past. It requires creativity, planning and careful execution to get it right. Google redesigned its logo recently, and though opinions vary, it is widely considered to have done an excellent job, but that is no mean feat because of the range of platforms covered and the detailed design considerations as discussed in this fascinating post from the Google design team on evolving the Google brand identity.

This infographic by Clear Designs outlines exactly what you need to know about logo redesigns.

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(SmartInsights)