Unless you’ve been living under a rock, you know Pokémon Go has taken over everyone’s attention spans and news feeds.
Pokémon Go is a virtual reality game that allows users to travel between the real world and the virtual world through their smartphones. Millions of people are wandering the streets with their eyes glued to their phones trying to find the game’s characters that pop up in a variety of places.
While some have mixed feelings about the game, there’s no question the hospitality industry can benefit from tapping into this popular and vibrant trend, and integrating it into their overall content marketing and social media strategies. In fact, many restaurants, hotels, attractions, and destinations have already done just that. So how can you use Pokémon Go in a hospitality business?
- Is your restaurant or cafe at a Pokéstop? (Shown as blue markers, where players can pick up items for the game)
- Do you have any Pokémon nests nearby? (Shown as floating green leaves, these are areas where finding Pokémon is common, but not guaranteed)
- What about Pokémon gyms? (Shown as towers, where players can compete against each other)
Unfortunately, you can’t make your hospitality business into any of the locations mentioned above. But here are 3 easy ways to make the most of this Pokémon Go trend:
- Paying for lures at nearby Pokéstops
This will work best if you are quite close to a Pokéstop, like within 50 metres. Or if you are the closest cafe or restaurant.
You can purchase lures, which you can activate at Pokéstops. These Pokéstops will then attract Pokésmon to appear, an easy way for players to catch Pokémon. They last for 30 minutes. During that time, nearby players will see floating purple confetti alerting them to the fact that the Pokéstop has an active lure. So hopefully more people will be drawn to these locations. If they are out playing on their lunch break perhaps they will need a bite to eat or a morning coffee.
You could make the most of these by adding a Pokémon specific promotion. Try putting a sign up to let customers know that you put the lure there for them and surely they’ll appreciate it.
- Pokémon themed products
Consider adding a Pokémon themed product as a special or limited time product. How about a Pokecino? Or a Pikachu burger? Themed products let your customers know that you get what they are into, and makes them feel like you know them. This obviously improves your relationship and customer loyalty.
The good thing about this strategy is that you don’t have to be near a Pokéstop or gym to use it.
- Pokémon promotions
This is another strategy that doesn’t need proximity to a Pokéstop or gym, but it will work extra well if you are. Create a promotion specifically for Pokémon Go players. Perhaps a happy hour with discounted prices for players (coupled with a lure this would be great). Or you could offer a free drink with meal purchase for any player that catches a Pokémon at your business and tags you in a picture of it on their Instagram.
Since Pokémon Go is still in its infancy, there’s no doubt we’ll continue to see an array of unique integrations by the hospitality industry.