The key to successful SEO is concentrating on long-tail keywords.
Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
Before you start your research, ensure you consider two important things: relevance and location, so this keywords will attract traffic that does not bounce off the page, but converts.
How do you choose the right keywords for your business?
Here are the top free keyword research tools you can use to quickly and easily identify strong long-tail keywords for your SEO campaign.
1. Google Keyword Planner
Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start, especially if you use AdWords for some of your campaigns. (Note: You'll need to set up an AdWords account to use Keyword Planner, but that doesn't mean you have to create an ad.)
When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level.
It'll also show you historical statistics and information on how a list of keywords might perform, and it'll create a new keyword list by multiplying several lists of keywords together. Since it's a free AdWords tool, it can also help you choose competitive bids and budgets to use with your AdWords campaigns.
2. Google Trends
Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it'll give you results that show how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), and where the traffic is coming from, along with similar keywords.
Interestingly, its data doesn't include in repeated queries from a single user over a short period of time, which makes results cleaner. It also groups together searches that it infers to mean the same thing, like misspellings. If you're trying to decide between two keyword variations for your latest blog post title. Simply perform a quick comparison search in Google Trends to see which one is getting searched more often.
3. Keyword Tool.io
Keyword Tool is pretty rudimentary online keyword research tool, but if you're just looking for a list of long-tail keyword suggestions related to one you already have in mind, then it can be useful.
What Keyword Tool does is use Google Autocomplete to generate a list of relevant long-tail keywords suggestions. The search terms suggested by Google Autocomplete are based on a few different factors, like how often users were searching for a particular term in the past. This type of suggestion tool can help you understand what people are searching for around your topics.
Again, all the free version does for you is generate other keyword suggestions in alphabetical order, it doesn't tell you anything about search volume or cost-per-click (CPC). To get that information, you'll have to upgrade he Pro version will also let you export the keywords and use them for content creation, search engine optimization, CPC/PPC, or other marketing activities.
Choosing the right long-tail keywords for your website pages is actually a fairly simple process and quick, when you use the right tools to perform your keyword research. Once you shortlisted your top keywords ensure you implement and ude these in your blog posts and web pages.