Instagram Stories - Why and How?

Instagram Stories - Why and How?


Why?


Since launching back in August 2016, a total of 250 million Instagram users have started sharing disappearing content on Instagram Stories -- contributing to the huge jump in time spent in-app every day from 24 minutes to 32.

Whether publishers are trying to grow brand awareness, grow traffic to videos or newsletter outside of Instagram, or share sponsored content, publishers are flocking to Instagram to publish fun disappearing content that infuses brand voice and personality without taking up too much of the average techie's dwindling attention span.

What's more, Instagram Stories are credited with fueling the massive growth of Instagram Direct -- private one-to-one messaging between users within the app. Instagram Direct has grown into one of the most popular messaging apps in the world with a staggering 375 million users.


How? 


Here are a few hacks and tips to make them look like the stories big brands and influencers share. You can share from your phone a video or a photo already captured, or you can:


  • Go live: If you toggle your screen to the "Live" option, you'll start filming and broadcasting live on Instagram. You'll have the option to let the video disappear, save it, or share it Instagram Stories for an additional 24 hours.
  • Take a photo or a video from Instagram. Stories can be 15 seconds in length, so if you want to share a video that's longer, film in 15-second stints, or use CutStory to split your longer clip into 15-second installments.
  • Boomerang mode films looping GIFs up to three seconds in length.
  • Superzoom is, on the surface, a video recording lens that zooms in closer and closer on your subject. But turn up the volume, and you can use Superzoom to create a dramatic soundtrack to accompany your video.
  • Use the rewind lens to film a video in reverse.


Now that you have the content ready, you can enhance it by using:


  1. Stickers - You can access these by tapping the smiling sticker icon in the upper right-hand corner of your screen once you've captured a photo or video.
  2. Add location, hashtag, and poll stickers -  Open up the stickers section, and tap any of these buttons to customize your story.
  3. Turn a face into a sticker - Open up the Stickers menu, and tap on the camera icon. Then, take a selfie, or take a picture of anyone else's face (that will work too). Then, you can use that face to decorate your Instagram Story.
  4. Use the pen to add embellishment, symbols, or more text to your story.
  5. Add a background color -  tap the pen icon to open up the color palette.
  6. Make your text funkier - tap the eyedropper icon in the lower left-hand corner of your screen. Make sure you don't add anything to your Story too high or too low in the frame, or it will be cut off when viewers scroll through your story.
  7. Turn on music using your phone's native streaming app, and record a video sory - tap the sound icon on the top right corner of the screen. 


And don't forget to let viewers share them with their friends, as Direct Messages. You can set this by going to your profile, tap the gear icon, and navigate to "Story Settings."

Happy 'gramming!

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(hubspot.com, smartinsights.com)