Before you start your research, ensure you consider two important things: relevance and location, so this keywords will attract traffic that does not bounce off the page, but converts.
In the past two years, "Near me" searches have witnessed exponential growth.
In 2016 new data will continue to shed light on which SEO factors your business should focus on. The most important thing you can do is to keep up with the research and always keep the website visitor in mind.
Maintaining your spot on top of Google's search results is only possible when people recognise your website, backlink to it, and scout specifically for your brand name.
Active users of the top social platforms and messaging tools, by age