Content marketing can generate 3X as many leads as traditional marketing and at 62% lesser cost.
Rather than relying on guilt to motivate behavioural change, many businesses are seeking to create inspirational, aspirational, and fun messaging to influence behavioural change.
Sustainability reporting provides value that goes beyond communication, as it obliges organisations to monitor sustainability performance.
For example stronger environmental regulation may affect current models of profitability but also create new opportunities for innovation and market growth.
Shared value is not simply about “doing the right thing” by donating money to causes, but it is about empowering individuals and communities while simultaneously functioning as a profitable enterprise.