The importance of online reputation

The importance of online reputation

Did you know?

·In 2014 15% of consumers asked family/friends for advice, 12% used search engines, 10 % used online customer review sites  prior making a restaurant booking

·TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors and more than 200 million reviews and opinions covering more than 4.4 million accommodations, restaurants, and attractions

·More than 2.4 million restaurants listed

·More than 115 new contributions are posted every minute

·More than 85 percent of questions posted to TripAdvisor's English-speaking forums are replied to by other travellers within 24 hours

·Customers now have the power and tools to research online and be choosey of their restaurant destination. In low season when Amelies have to rely on destination market, it s extremely important that they show customer care and attention to stand out from the crowd and to gain booking enquiries