Did you know?
·The most common reason to access the internet is for emails (75%), finding information about goods and services comes second (73%), while 54% of all adults use it for social networking daily
·Mailchimp email opening statistics in the restaurant industry are on average 24.61%, click through rates 1.6%
·The available email tools are far greater than most know: opt-in emails, automated emails (birthday, booking, newsletter sign-up), loyalty emails, inbound emails, emails through 3rd parties
·Email is the only direct marketing tool available online that can be fine tuned and targeted so quiet/low season times can be filled with customers (i.e.: birthday parties, lunches etc.)