Did you know?
·In 2014, 38 million adults (76%) in Great Britain accessed the Internet every day (ONS)
·Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%
·Mobile bookings now account for 25% of seated diners in the UK (Opentable)
·3 click rule when designing your website– if it takes more than 3 steps to book a table, users get frustrated and leave your site
·Even if a visitor was not turned into a sale/booking, there is a way to keep in touch with them
All facts and stats driving to the conclusion that nowadays people will search online for restaurants both for reviews and images, then if they like the results they’ll go to the website. The website has two main aims: generate traffic and then turn that traffic into bookings.