Use of social networks by different demographics

Use of social networks by different demographics

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This chart is striking for the similarity of usage across different age groups. It shows that the social networks are now at a stage of maturity where they give opportunities to reach all age and gender groups. The exceptions to this are Instagram, Snapchat, Kik, Wechat and Tumblr which are clearly popular with younger age groups.

(Smart Insights) Q4 2014