It wouldn't be Halloween without some mischief, and Burger King pulled off a pretty effective trick on its rival fast food franchise.
Keeping influencers in your back pocket is also great for launching new products and campaigns.
The paid social advertising landscape is always evolving, you must research, experience and test in order to master the field.
Snapchat doesn't keep score
2016 is bringing changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing.