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Professional achievements

Marketing has shaped my career for many years, but sustainability has been a core professional focus since 2020, when I expanded my expertise through formal study.

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I draw on my marketing background to engage stakeholders and support the delivery of sustainability initiatives across complex organisations. I help organisations embed sustainability into strategy, governance, and culture with a practical, solutions‑driven approach.

 

Known for making lemonade out of lemons, I bring clarity, collaboration, and a get‑things‑done mindset. I am particularly committed to purpose‑driven projects that create meaningful impact, and I’m recognised for navigating complexity with ease while keeping teams aligned, motivated, and moving forward.

Global Lemon Gabriella Daroczi Professional Achievements.JPG

Senior Sustainability Manager - Corporate
at The Open University 














 

Apr 21 - Present 

I lead the delivery of sustainability strategy, programmes, and engagement across the UK’s largest higher education institution. As Senior Manager for Sustainability (Corporate), I oversee key deliverables for the Sustainability Office and work collaboratively with teams across the University to drive forward impactful sustainability initiatives and projects.

Responsibilities & Accountabilities 

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  • Lead sustainability projects aligned to net zero, environmental management, and institutional strategy

  • Coordinate sustainability communications, campaigns, and events for staff, students, and external audiences

  • Chair and contribute to meetings across multiple organisational levels

  • Manage stakeholder relationships across academic, professional services, and student bodies

  • Oversee reporting and submissions to international frameworks and partners

  • Ensure continuity and consistency of sustainability delivery during periods of organisational change and restructuring


Achievements​

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  • Led the creation of the Net Zero and Digital Transformation project.

  • Developed the university’s flagship Sustainability web page.

  • Managed COP26 marketing and communications, delivering high‑impact climate‑focused content.

  • Delivered multiple sustainability‑related Microcredential launches.

  • Created the university’s Brand Hub, improving consistency and accessibility of brand assets.

  • Delivered sustainability reporting to international standards, supporting UN Global Compact submissions and external reporting.

  • Drove a significant uplift in institutional sustainability performance, contributing to a People & Planet ranking improvement from 116th to 39th.

  • Secured the institutional Carbon Literacy Educator Bronze Award by maintaining training delivery through multiple staffing transitions.

  • Transformed internal sustainability communications by redesigning the Sustainability Bulletin, increasing engagement and open rates.

  • Planned and delivered major sustainability campaigns and events (Go Green, Net Zero Week, COP‑related activity, Veganuary), ensuring consistent quality and reach.

  • Designed and launched the Plant Powered People community, expanding engagement through events and volunteer activities.

  • Strengthened organisational capacity by leading recruitment for a dedicated sustainability support role.

  • Enhanced collaboration with the Student Union, improving alignment on sustainability initiatives.

  • Maintained effective delivery and credibility of the Sustainability Office during staffing and process restructuring.

Consultant - Global Lemon Ltd.

Nov 20 - Present (Self-employed)

I help organisations embed sustainability into strategy, governance, and culture with a practical, solutions‑driven approach. Known for making lemonade out of lemons, I bring clarity, collaboration, and a get‑things‑done mindset. People love working with me because I deliver impact and navigate complexity with ease. If you need support with sustainability project management, reach out. â€‹â€‹View some of these projects and recommendations .

Executive Director - Vegan Leaders in Corporate Management





 

Mar 20 - Present 

As Executive Director, I lead a global non‑profit network of 8,000+ members, empowering senior professionals to champion plant‑forward change and drive meaningful transformation within their organisations. I do this by:

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  • Providing strategic leadership and organisational governance

  • Overseeing growth, partnerships, and community engagement

  • Equipping members to embed sustainability, ethical leadership, and food‑system transformation in corporate settings

  • Managing projects and coordinating volunteer initiatives

Marketing Project Manager at The Marketing Practice - for Microsoft

Nov 20 - Jul 22

(contract)

In my role delivering a global marketing research programme for Microsoft, I led a high‑impact initiative focused on Global ISVs and their solutions. I did this by:

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  • Steering a comprehensive international research programme that informed Microsoft’s global partner strategy

  • Managing complex, multi‑market stakeholder relationships to ensure alignment and momentum

  • Driving structured project delivery, reporting, and governance to maintain quality, clarity, and accountability across all phases

Head of Marketing and Sales at Searcys











 

Jan 18 - Oct 20

(Covid-related redundancy)

Searcys are creators of brilliant experiences and wonderful events, with a collection of venues including the Gherkin, St Paul's, Blenheim Palace and more across the UK.

Responsibilities & Accountabilities 

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  • Set and manage the annual marketing plan and budget

  • Implement, monitor and evaluate integrated marketing campaigns (offline and online) to achieve targets

  • Recruit, train, manage and lead the sales and marketing team and appropriate agencies

  • Lead and deliver the relaunch and rebrand of St Pancras by Searcys 

  • Manage a number of agencies (PR, digital, content, design) in the delivery of marketing across multiple channels


Achievements

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  • Optimised third party relationships, enhanced stakeholder opportunities, developed and aligned the marketing strategies and integrated marketing campaigns with the overall commercial strategy: delivered 10% over budget 

  • Developed best practice for Searcys on GDPR, marketing campaigns, website management and renegotiated group rates with third parties 

  • Optimised systems and customer journey: achieved 5% over budget for the first time in six years

  • Hired and trained staff, defined their KPIs, set group rates: delivered 8% over budget

  • Developed summer pop-up concepts of Club150 and The Art of Travel: resulted in 30% revenue increase and social media exposure via collaborations with PR and influencers

Head of Marketing at Swan, Shakespeare's Globe & sister companies 

Feb 17 - Dec 17

(fixed term contract)

Swan runs a group of venues and related businesses in the UK and Spain.

Responsibilities & Accountabilities

 

  • Develop and manage annual marketing plans and budgets across each business to drive sales and engagement with the brands and ensure marketing campaigns dovetail with sales activities

  • Manage input from stakeholders across the businesses, in addition to coaching and coordinating appropriate staff at each venue to generate relevant content in line with brand values and the overarching marketing strategy

  • Manage a number of agencies (PR, digital, content, design) in the delivery of marketing across multiple channels for each business

  • Execute marketing activity, including updating website content, maintaining online listings, managing marketing databases, writing newsletter content and directing photo-shoots

  • Oversee brand management and implementation of corporate identity across all businesses, ensuring brand guidelines are adhered to at all times


Achievements 

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  • Awarded the Best Christmas Party Venue at the London Venue Awards 2017, based on innovative and imaginative design concept entry

  • Content led, integrated marketing campaigns and utilisation of third parties increased conversion by 9%

  • Developed the brand positioning, vision, concept, graphic elements and logo of a new venue

  • Focus on brand awareness via PR activities resulted in 15% direct customer booking increase

  • Integrated marketing campaigns online and offline resulted in the sell-out of the newly launched ticketed events

Group Marketing Manager at Westmont Hospitality Group 

Sept 15 - Jan 17

(fixed term contract)

Westmont Hospitality Group is an international investment company that owns and operates hotels in ten different countries under several brands.

Responsibilities & Accountabilities

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  • Set and lead marketing strategy for London based hotels (brands such as Marriott or DoubleTree by Hilton, turnover up to £12m) focusing on F&B

  • Develop and align local marketing strategies with the overall commercial strategy, also to budget, track and report monthly 

  • Research, plan, budget, implement, monitor and evaluate marketing campaigns (offline and online, SEO, social media, CRM, email marketing, automation, content, affiliate marketing)

  • Manage relationships and work closely with operations, sales and revenue departments as well as suppliers

  • Analyse and report on marketing initiative performance against Key Performance Indicators and create best practices to share across the venues


Achievements

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  • Exceeded targeted Key Performance Objectives for the year within three months 

  • Achieved expected marketing activities and results set out for the year within six months (including implementation, tracking and reporting)

  • Increased database from 900+ to 9000+ email addresses within three months

  • Affiliate marketing optimisation resulted achieving budget for the first time in the venue’s lifetime

  • Reduced overall marketing costs by 50% via reviewing and renegotiating existing contracts and suppliers

June  15 - Aug 15

(Summer travels)

Agency Director at Captivate Hospitality 

July 11 – May 15

(marketing agency)

Captivate Hospitality is a marketing agency acting as an outsourced marketing department for small-medium sized businesses, also building brands and websites.

Responsibilities & Accountabilities

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  • Develop and lead the ambitious growth plans of our marketing agency via business development and stakeholder management 

  • Lead, recruit, train, motivate and organically grow the marketing and design team

  • Create reporting and communication systems

  • Deliver branding and website development projects for our clients

  • Set and manage strategic, successful marketing plans and campaigns for our clients 


Achievements

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  • By the end of my first year we have grown from having four, to 40-45 projects a month

  • The marketing and design team grown from two to six employees, in addition to interns and freelancers

  • With such high growth, we’ve become eligible to enter the Growth Accelerator programme (a government-backed service offering support to businesses with the high potential)

  • I assisted over 200 venues to achieve their digital marketing, branding and revenue objectives, while managed projects, marketing and design teams as well as freelancers, suppliers, clients and stakeholders

  • BBC2 selected me for an off-screen consultancy role advising Alex Polizzi on restaurant marketing for her series " Alex Polizzi: Chefs on Trial”

Marketing Manager at Soho Bars

Dec 10 – June 11

Achievements

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  • Developed annual integrated marketing plan and competitive, creative campaigns

  • Managed social media, PR and online reputation of venues

  • Optimised relationship with online booking partners

  • Managed data capture and maintenance 

  • Copy wrote content within brand guidelines for online and offline use

  • Conducted cold calling to set up joint ventures with local corporates and build loyalty and incentive schemes

  • Managed website redesign and maintenance

  • Organised PA/concierge/corporate events

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