One of the best ways to generate quality leads is via content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost (data by Demand Metrics). Here are some tips on how to improve your content to generate quality leads:
1. Create a buyer’s persona
You need to identify your audience so you can target them with the correct message to capture the leads. Specify the type of people you want to attract to your business. For this you need to create a buyer’s persona document with these details:
Decision making capability
2. Content syndication
This means having your content on the third party website, with higher number of visitors, so it reaches larger audience and possibly a new market. To avoid duplicated content and as a result penatlty from Google, a lot of these websites use the canonical tags.
3. Lead magnets
This is the exact example of “give and take”. You have to provide some value in order to get your content shared, this value is called lead magnet. Here are some of the popular lead magnets for the content marketing campaigns: